Sunday, February 2, 2014

FROM CHAIWALA TO PM: Reality or Illusion?



'Today all tea vendors are feeling proud and walking with their heads high' remarked the Prime Minestrial candidate Narendra Modi, as he addressed a pumped up crowd of BJP workers during their national conclave recently held at the Ramlila Maidan in New Delhi. But will these tea vendors be able to remark that 'one among us went on to become the PM of the country is what remains to be seen.

The recent campaign of a big automobile company says 'Dream Big.' Surely, Modi has big dreams. His journey from a tea vendor, to an ordinary pracharak for the RSS, to a chief minister and now a candidate to lead the nation is nothing short of a fairy tale. He may have done wonders for the development of his state Gujarat (atleast that is what appears to the eye) but will he be able to do it at a Pan India level is a subject of contention. But the biggest question among all of this is 'Will he ever become a PM in the first place?'

The world's largest democracy gears up for its five yearly circus in a couple of months. There is no doubt in admiting that Modi enjoys unprecedented popularity in western india and the Hindu hiterland in the north. However, it is not about the popularity that he enjoys but the normal voter or the 'aam aadmi' that has been converted into a brand by a megalomaniac CM in the national capital. This aam aadmi is more unpredictable than the Pakistani Cricket Team. This was evident during the circus of 2004, when the media went ga ga over a clean sweep by the BJP, but it was this aam aadmi who poured kerosene on the media predictions and brought the congress to power and set alight the same in 2009 when there was a prediction of a hung parliament.

The BJP have gone all out for their 'mission 272.' However, the biggest factor that can dent their as well as Modi's chances is their weak presence in South India. The four south indian states contribute a total of 155 out of the 543 lok sabha seats, hence the BJP cannot dare to ignore them. The problem lies in Modi hardly having any presence in this part of the country. You never see him doing a rally out of his comfort zone. He did make a last ditch effort to save BJP's sagging fortunes in Karnataka before the assembly polls last year, but failed miserably. Jaganmohan Reddy has created a huge sympathy wave in Andhra Pradesh, people are in awe of 'Amma' Jayalalitha in Tamil Nadu, BJP and Modi never existed in Kerala. However, in a smart move, they have managed to get BS Yeddyurappa back on board in Karnataka but is it for the beter or worse, only time will tell.

Like in the US, the fortunes of a president change with the result of Florida parliamentary, similar is the case with India where the fortunes of a party get decided on how well the fare in Uttar Pradesh which sends the maximum of almost 80 MPs to the Lok Sabha. The people of UP keep shuttling around between the regional players Mulayam Singh Yadav and Behanji Mayawati; the former who sends his ministers on a foreign trip in the name of study tour and himself enjoys bollywood starts dancing at his feet while his masses die a miserable death in relief camps in Muzaffarnagar, while the latter is forever busy in making her own statues and memorial parks out of public money! Modi needs to get his act together here if he wants any momentum going in his favour. Orrissa is another state where it will be difficult for Modi to get past its erstwhile ruler Naveen Patnaik.

One thing that goes in favour of Modi and the BJP is the severe anti - incumbancy factor that the congress is suffering from at the moment. Scams tumbling out of their closet one after another and their dismal performance in the recent assembly elections have not done their image any good.

Even if in an ideal scenario, BJP do manage to get past the 272 mark, it is upto their Dhamatma or Godfather, the RSS to put their hand on his head and offiially make him the PM. For someone who is well known for their caste bias, they may not want to see a low caste individual ruling over them. On the flip side, if the risk the proposition of vetoing Modi's coronation, it may well be the end of the BJP in Gujarat where no one would dare compete against him considering his immense popularity.

Modi is an excellent markeeteer. He knows to market his brand extemely well. It is only now that he has been more vociferous of his tea vendor background. But no matter how good you market your product, the brand is not a hit untill you get heavy sales. So whether this Chaiwala becomes the leader of 1.2 billion people only time will tell. Untill then, get ready for the great Indian Circus - Elections 2014!